Writing With Impact: Writing That Persuades

Learn powerful business writing skills from a University of Cambridge writing tutor.

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Writing With Impact: Writing That Persuades

Gain confidence and find your voice as a business writer, blogger or writer of other non-fiction

Use the latest findings from neuroscience to make your message stick

Build an in-depth profile of your reader so you can target your words at them

Hone your message down to the stuff that will get your reader to see the world your way

Hook your readers in from the outset and structure your writing for maximum persuasive power

Edit your work so you say exactly what you mean (and mean exactly what you say)

Craft sentences that are clear, succinct, persuasive and musical

Access a wealth of free online tools for assessing and improving the quality of your writing

Find and tell compelling stories that will persuade people to see the world your way

Distinguish between words that persuade and words that put people off